The CEO was facing risks from Trump’s tariffs, Google litigation and the AI craze. He turned to his playbook and now the iPhone maker is worth $4 trillion.
Apple CEO Tim Cook walks the tightrope between Apple’s strategy and Trump’s tariffs. Photo by Punit Paranjpe/AFP via Getty Images As Apple prepares to unveil its iPhone 17 line today (Sept. 9), the ...
Two decades ago, Tim Cook was formally named as Apple's Chief Operating Officer, setting him on the road to be the chief of what is likely the most impactful company of the 21st century. Chief ...
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