This article originally published at Tortillas, sweet tea and pizza: What are the H-E-B mystery box keychain options?. This ...

Texas-based grocery chain H-E-B has earned a devoted following for its crave-worthy private-label products and signature ...

H-E-B is getting in on a popular retail trend that wins shoppers who like an element of surprise with their novelty purchases. "Surprise, collect, repeat! Our limited edition Mystery Keychains are ...

Texans have a deep-seated love for all things H-E-B — and are leaning into a new "mystery" craze from the Lone Star State's most beloved grocer chain. TikTok user @blindboxrudy visited H-E-B's latest ...