Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google ...

Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web and app analytics. Its push toward the new solution underscores the need for advertisers to implement a data strategy ...

The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date. Google announced earlier this month that its ...

Google has released a new home page for Google Analytics 4 properties. Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google added that ...

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. In case you haven't heard, a decision by the ...

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going ...

LISI’s Director of Technology + Operations Dan Martin and Director of Client Success + Marketing Taryn Elliott in this episode of “Ask Me Anything,” to discuss Google Analytics 4. They will cover ...

Related: See Google Analytics 4 for Marketers: A MarketingProfs Master Class with Chris Penn. Many marketers have been frustrated with the rollout of GA4, but Robbert insists that the platform will ...

AdSense now integrates directly with Google Analytics 4 (GA4). Combining AdSense data with other website metrics such as traffic sources and user behavior, enabling marketers to gain deeper insights ...

And you recognize that GA4 uses machine learning to generate sophisticated predictive insights about user behavior and conversions, create new audiences of users likely to purchase or churn, and ...

Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign's ROI. Google Analytics 4 allows users to customize conversion ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...