The Google Play Store is making some consumer positive changes to its app and game policies. One change will ban copycat apps and games that are made to look like other popular apps. Another change ...

Posts from this topic will be added to your daily email digest and your homepage feed. One of the changes that will impact your everyday phone usage the most is for ads. Google says its updated ...

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to target people with an affinity for ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and ...

Google has been spotted testing a new Play Store ad slot ahead of its I/O developer conference in May. If rolled out publicly, the change could significantly expand the company’s Play Store search ads ...