Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

With PPC costs soaring and TikTok’s future uncertain, businesses pivot to innovative B2B lead generation and cold outreach strategies for better ROI. With PPC costs rising and TikTok's future ...

Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of ...

Google Ads is reportedly rolling out a new cost toggle in the Performance Max reporting to show you the share of cost for each channel within your PMax campaigns. This was spotted by Thomas Eccel who ...

Google this week lowered the minimum requirement to run MMM incrementality testing. What once might have cost marketers more ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set ...