Mobile gaming remains one of the most competitive spaces in entertainment, and creators have only become more central to how games grow. In 2024, influencer marketing moved from a supporting role to a ...

The global influencer marketing sector has been growing, with spending expected to reach US$33 billion by 2025, up from US$24 billion in 2024. Since its launch as a full-service influencer ...

Influencer marketing has evolved from a niche tactic to a mainstream channel—one that commands billions in global ad spend. But while the industry has grown in visibility and value, the process behind ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

Influencer marketing is moving ... Stay up to date with a curated digest of the most important marketing stories and expert insights from our global team. Not quite – but it’s no longer ...

As well as giving you a new way to communicate to audiences that might previously have been difficult to reach, influencer marketing offers a wealth of additional metrics that can be used to prove the ...

With influencer partnerships, regional campaigns, and community-led virality, Meerkat’s marketing push aims to reach millions ...

Introduction: AI Has Spoken In the past, celebrity power dominated the advertising world. Names like Dua Lipa, Kylie J ...

The influencer marketing industry is entering a pivotal era, as artificial intelligence rapidly changes how brands identify, ...