As a business owner, a key component to your business plan is likely how to promote your product. It's important to create an efficient, results-driven marketing and advertising strategy, especially ...

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...

When it comes to marketing, it seems like the world is definitely getting smaller. After all, you can build something in Ohio and find a patron for your product in Istanbul. The internet has forever ...

This article is by Chris Bolman, director of growth at Percolate. In a global world, brands need to speak a lot of different customers' languages. And, as mobile, social and software increasingly ...

It's common for businesses to promote themselves in their local area, or even on a national level. But what if it's time to scale your operations to an international market? Plenty of businesses boost ...

Wendy M. Pease, an Entrepreneurs’ Organization (EO) member in Boston, is president of Rapport International, specializing in multilingual communications, providing language translation and ...

This post was sponsored by Semrush. The opinions expressed in this article are the sponsor’s own. Imagine getting 24 hours’ worth of marketing tips from experts at top brands like Google, Amazon, ...

Our second ever Global B2B Marketing Agencies Benchmarking Report is back and it is showcasing the best-of-the-best in B2B across the globe, from the UK to the US and beyond. People, Teams and Skills, ...

Welcome to the Baylor College of Medicine Global Programs Lecture Series. Our monthly lecture series showcases the pioneering research and innovative work of Baylor College of Medicine and beyond in ...