Some in the multifamily industry may have once had doubts about geofencing’s potential in targeting prospective renters. But fewer and fewer companies remain on the fence about the technology’s ...
How marketers can leverage geofence marketing to engage customers with personalized, localized and real-time messaging. Advances in technologies like GPS and RFID are enabling a new wave of digital ...
The healthcare industry got a loud introduction to geofencing marketing recently. The headlines were driven by a law firm targeting individuals going to an emergency room. In particular, the ads ...
Have you ever lost your phone, got it stolen or simply forgot where you put it? Did that ever happen with a vehicle or some other object? Did you ever want to be able to localize and track something ...
Leading digital marketing innovator GreenBanana introduces a comprehensive guide on Geofence Marketing, illuminating location-based advertising's transformative potential. Discover real-time ...
With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of 2019), mobile marketing has been growing by leaps and bounds. More recently, marketers have ...
Maria is a marketing communications manager at Plot Projects. If you can replace any word by an emoji, she's done it already. Plot Projects helps digital marketing professionals to easily integrate ...
With the rise in mobile usage and growing confidence in mcommerce (mobile purchases are set to make up 27 percent of all ecommerce transactions by the end of this year), Americans are basically glued ...
Looks at how brands can use geofencing to interact with consumers, with a particular focus on Marriott International, the hotels group. You tweet your excitement as you enter a professional sports ...
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