If you grew up in the United States, you can probably guess what flavor a brightly-colored sugary treat might be. Purple is ...

Froot Loops will keep their artificially brightened colors. Some Pop-Tarts will lose them. Welcome to the ongoing experiment that is the American breakfast. The two companies formed after Kellogg Co.

Cereal description: Yellow, green, orange, red, purple and blue circles of “multi-grain” cereal — meaning an amalgamation of corn, wheat and oat flour swirled together in a slather of partially ...