While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

There is legal trouble for the man who runs the firm expected to build LSU's new arena and sponsor logos on their way to ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell ...

How to use the Team Builder feature for EA Sports' College Football 26 video game, including in depth description of the returning feature.

Could we get more new Arizona State football uniforms in 2025? Athletic director Graham Rossini teased two new looks for Sun ...

Check out photos of ASU football's new uniforms for the 2025 college football season, with one including Sparky on the helmet ...

The Southeastern Conference has some of the most memorable and iconic emblems in sports, but which throwback logos are the best?

The University of Alabama in Huntsville has refreshed its athletics logos as part of a new identity rebrand, it was announced ...