We find that people anticipate FOMO even for unenjoyable missed events. As long as there is some form of missed social ...

Marketing professors explore the psychological phenomenon of FOMO. Their research reveals that FOMO stems not from missing ...

For CMOs like me, FOMO can be related to missing out on trends, technologies, and buzzwords (what even is a "micro-moment"?) that our competitors might have mastered before we realize how our ...

It’s easy, said Peggy Stover, Associate Professor of Practice and Director at The University of Iowa, Marketing Institute. It all goes back to the fear of missing out – also known as FOMO ...