Marketing professors explore the psychological phenomenon of FOMO. Their research reveals that FOMO stems not from missing ...

Imagine you’ve planned the trip of a lifetime for your animal-loving family: a cruise to Antarctica with the unique ...

The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this shapes well-being. We’ve been studying FOMO for over a decade and ...

The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this shapes well-being. We’ve been studying FOMO for over a decade and ...