Forget FOMO, It’s FOBO That’s Killing Your Sales
Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...
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Marketing leaders still feel unprepared for GenAI
FutureofWork - Most marketing leaders still feel unprepared for implementing generative artificial intelligence (GenAI), ...
How can marketers turn GenAI into the ultimate teammate?
The industry is caught between fear and FOMO when it comes to GenAI. Will it steal your job, or make you the best you’ve ever been? Kantar advises marketers how to make AI work for them, at The Drum’s ...
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Fear or FOMO? Kantar reveals how marketers can unleash GenAI's potential
Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for GenAI implementation and integration, leaving significant untapped ...
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Fear of Missing Out (FOMO) and Its Connection with Endless Scrolling
The average person spends 4 hours and 37 minutes on their phone daily—that’s over one full day per week or six days per month ...
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Info Edge’s Group CMO on staying relevant in a FOMO-driven world
Sumeet Singh, Group CMO at Info Edge India, on using humour, cultural trends, and smart activations to craft engaging ...
Don Julio X Popeyes And Food Collaborations We’re Talking About In 2025
From Popeyes and Don Julio to Post Malone Oreos and Pokémon Happy Meals, these collabs are making waves. See what they ...
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Fear or FOMO? Kantar reveals how marketers can unleash GenAI's potential
The findings come from GenAI for marketing: Fear or FOMO, an in-depth qualitative study based on interviews with more than 50 marketing and capability leaders around the world. The research ...