She explained that Fomo is linked to an individual's anxiety about missing out on trends due to the influence of social media ...

Generative AI adoption in advertising lags behind ... use cases of generative AI in marketing will deliver real business value. The fear of missing out (FOMO) is lurking everywhere with every ...

The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this shapes well-being. We’ve been studying FOMO for over a decade and ...

It’s easy, said Peggy Stover, Associate Professor of Practice and Director at The University of Iowa, Marketing Institute. It all goes back to the fear of missing out – also known as FOMO ...