Marketing professors explore the psychological phenomenon of FOMO. Their research reveals that FOMO stems not from missing ...

For CMOs like me, FOMO can be related to missing out on trends, technologies, and buzzwords (what even is a "micro-moment"?) that our competitors might have mastered before we realize how our ...

We find that people anticipate FOMO even for unenjoyable missed events. As long as there is some form of missed social ...

Berbeda dengan FOMO, JOMO (Joy of Missing Out) adalah perasaan senang karena tidak ikut serta dalam suatu aktivitas atau tren. JOMO mencerminkan kesadaran akan pentingnya keseimbangan hidup dan ...