Detroit? General Motors Corp. designer Amaury Diaz Serrano still remembers the day in 1968 when his father bought him his first Hot Wheels car – a blue Camaro – at a Sears in his native Puerto ...

Mattel, Inc. debuted the first nine Hot Wheels® products from the brand's recently announced partnership with Ferrari, the legendary luxury sports car manufacturer. For the first time in more than 10 ...

Depending on the year, designer, prototypes that snuck out of the factory, or simply based on iconic cars — the most valuable Hot Wheels cars are not necessarily what you would ...

Those diecast cars you’ve got kicking around in desk ... Check out these key moments from Hot Wheels’ first 50 years. Picture Frames to Doll Houses to…World Domination?

The 312P, of course, is the first Ferrari model ever to be re-created as a genuine 1/64-scale Hot Wheels car. Originally released in Hot Wheels form back in 1969, the re-creation features a silver ...

One of the three new Hot Wheels cars on my list will be expensive if you don't attend a special event. You don't have to ...

The real highlight appears to be a 250 GTO that comes with a Fiat car hauler. Ferrari and accessible rarely go together, but that’s changing today as the first nine products from a Hot Wheels ...

These two cars will be offered—direct to consumer—through Mattel Creations and will carry a suggested retail price of $100. Order books are open now. The first Ferrari and Hot Wheels ...

Hot Wheels and GoPro collaborated to make a Hot Wheels car called the Zoom In that carries a Go Pro Session 4 or Session 5 through your track. The following is a transcript of the video.

Most people’s first car was a Hot Wheels. And, for a growing number of adult toy collectors, the iconic die-casts are still among their most coveted collectibles. “Hot Wheels has seen an ...

Ferrari and Hot Wheels have announced the first nine products born of their renewed partnership. Kicking things off is a limited-edition box set of two Hot Wheels Collector 1:64-scale die-cast cars.