SFGate1mon
Selling fear: Marketing for cybersecurity products often leaves consumers less secure
(THE CONVERSATION) You have likely seen multiple ads for products and services designed ... and tech companies often sell their products based on fear. These campaigns are often rooted in what ...
Senior Housing News8h
‘Fear-Based Marketing,’ Other Practices Will Turn Gen X Away From Senior Living
This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that ...
Vietnam Investment Review on MSN11d
Fear or FOMO? Kantar reveals how marketers can unleash GenAI's potential
Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for GenAI implementation and integration, leaving significant untapped ...
Times Union1mon
Selling fear: Marketing for cybersecurity products often leaves consumers less secure
Advertisement Article continues below this ad Cybersecurity is big business, and tech companies often sell their products based on fear ... further fueling the very marketing tactics that created ...