where Aristotle’s treatise “Rhetoric” established the three pillars of persuasion: ethos, logos, and pathos. While ethos establishes credibility and logos appeals to logic, pathos taps into ...

Most people like to think of themselves as reasonable beings, so a surefire way to get them on your side is by appealing through the rhetoric ... examples of companies and influencers using logos ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric ... (credibility), pathos (emotional ...