Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...

Ready or not, here AI come… but with a growing gap between potential and readiness, can marketing leaders afford to hide? We dive into Kantar’s Fear or FOMO report to explore the skills marketers need ...

A new report from Kantar, GenAI for marketing: Fear or FOMO, reveals that the majority of marketers feel ... Schwabe Group, a health and pharmaceutical company, is an example of how end-to-end ...

Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for GenAI implementation and integration, leaving significant untapped ...

Former PlayStation executive Shawn Layden has said that Microsoft’s multiplatform plan can succeed like Sega’s, but that it ...