The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this shapes well-being. We’ve been studying FOMO for over a decade and ...

For example, Group Bel developed its own internal ... and a roadmap to integrate GenAI into end-to-end processes: GenAI for marketing: Fear or FOMO.

FOMO is also a term used as a marketing tool to encourage consumers ... websites that are not owned or operated by Microsoft.