For example, many people felt FOMO when getting ... This research shows the dark side of marketing that uses FOMO. It urges brands to be more accountable. Encouraging consumers to enjoy their ...

The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this shapes well-being. We’ve been studying FOMO for over a decade and ...

For example, Group Bel developed its own internal ... and a roadmap to integrate GenAI into end-to-end processes: GenAI for marketing: Fear or FOMO.