After being introduced to the world 65 years ago, Barbie has undergone many transformations over the years. We take a look at how the iconic doll has evolved since its debut. With the movie ...

One of the year's most highly anticipated films is Greta Gerwig's live-action "Barbie," out on July 21. Starring Margot Robbie as Barbie, the movie promises to bring the iconic doll and her world ...

In fact, the Barbie evolution story can be an example of successful business ventures that have checked most, if not all boxes, when it comes to business innovation and development. In the late ...

Mattel Inc. has partnered with the Professional Women's Hockey League (PWHL) to release an exclusive, Barbie-themed collection designed by Canadian brand Peace Collective. The collaboration, which ...

Talking to Adweek, Evelyn Mazzocco, global senior vice-president and general manager of Barbie, says the advert is part of an “ongoing brand evolution that is designed to encourage parents to ...

to showcase the fashion doll’s evolution through different materials and outfits. A Barbie wall displays Barbies by decades to showcase the doll’s timeline with fashion and accessories.