Telmetrics will announce Thursday an integration with Google's DoubleClick Search that enables the company to push paid-search call response data directly into the DoubleClick bid management platform ...

Online ad company DoubleClick said on Monday it has bought search-engine marketing specialist Performics for $58 million in cash, in a bid to profit from the fast-growing sector. New York-based ...

In today's Big Tech antitrust hearing in front of a Congressional subcommittee, representative Val Demings questioned Google CEO Sundar Pichai about the company's merger with DoubleClick. Specifically ...

DoubleClick Inc. on Tuesday announced reseller partnerships with two firms in the search engine marketing space, iProspect and TrafficLeader. DoubleClick will leverage iProspect's natural search ...

Now that Google has kicked off the DoubleClick era by canning a fifth of the company, it is going to sell Performics, DoubleClick's search engine marketing business. Keeping Performics would have ...

DoubleClick has integrated its suite of services for Web and mobile publishers under the DoubleClick Revenue Center brand. The online display advertising services company, which is part of Google, ...

Google Inc. said on Friday it would buy Web advertising tools provider DoubleClick Inc. for $3.1 billion, its biggest acquisition, to accelerate its push into the graphic ad market now dominated by ...

The Federal Trade Commission has opened an antitrust investigation into Google Inc.'s proposed $3.1 billion purchase of ad-management technology company DoubleClick Inc. The review of the deal was ...

FTC issues new guidance for online advertising and privacy while permitting DoubleClick merger to go forward. Peter Swire applauds the privacy focus. The Federal Trade Commission today made a welcome ...