In my view, neither works. The truth is there are only four ways of writing a direct mail ad that will raise your response rate. Here they are. 1. Sell on price This is the oldest approach—and it ...

In comparison, the average response rate for direct mail is 4.4 percent, according to the Direct Marketing Association, and the average response rate for a catalog is 4.3 percent. Key findings from ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Direct One leveraged texting integrations with direct mail for Cindy Pearson's campaign for Duval County School Board.

With click-through estimates that vary from.25% to.70%, response rates sit at approximately one tenth of 1996 figures, and are far short of the average direct mail response rate of 1.5 to 2.0% (Drèze ...