In my view, neither works. The truth is there are only four ways of writing a direct mail ad that will raise your response rate. Here they are. 1. Sell on price This is the oldest approach—and it ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Throughout the campaign lifecycle, direct marketing strategists track and measure response rates, conversion rates ... Traditionally, the direct marketing format—such as a direct mail letter or ...

While email open rates fluctuate, direct mail has a significantly higher chance of being seen. Direct mail also offers a refreshing, tactile experience. And it’s not just about the physical ...

With click-through estimates that vary from.25% to.70%, response rates sit at approximately one tenth of 1996 figures, and are far short of the average direct mail response rate of 1.5 to 2.0% (Drèze ...

and response rates. All of these build and deepen the customer connection and integrate your print and direct mail further with a world rich in sensory experiences. And that gives you an advantage ...

Given the extensive use of mail surveys and the fact that a considerable number of such surveys attract a low response rate it is not surprising that the topic has attracted interest by both academics ...