Domestic mutual funds balance risk and return by allocating across market cap segments for optimal portfolio diversification.

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

As seen with its recent marketing campaigns, Chili’s understands how to target each market segment ... The two segments might cross paths, but they crave a different type of connection when ...