Many people are confused by the terms "marketing" and "advertising." Some think advertising is any activity that promotes their business. Others think marketing is interchangeable with sales, probably ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference so they can approach each with ...

Welcome back to another blog of your digital marketing journey. In this season, we are talking about the common marketing mistakes that entrepreneurs make. All of these mistakes have actually come ...

What's the difference between marketing and sales? Or between marketing and advertising, or promotion? The fact is that while lots of people think marketing is about advertising and other tactics, ...

What is the difference between marketing and public relations? Many people use the two as though they are the same or combine the two into one. Both are ways to communicate with audiences. Both are ...