PR is the discipline of reputation and influence. PR builds credibility—paving the way from awareness to IPO. Beyond media ...

As for leaders, I believe they should move away from the traditional approach of putting a firewall between PR and marketing and instead encourage collaboration between their PR and marketing ...

Marketing and advertising are fuzzy disciplines to begin with - ask 20 experts what the difference between the two is ... Advertising is just one component, or subset, of marketing. Public relations, ...

In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to ...

In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to ...