Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and ...

Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a ...

rapper-turned-billionaire and music mogul Sean "Diddy" Combs sold his stake in DeLeón Tequila for $200 million just as a wave of sexual misconduct suits toppled his business empire. On Jan. 16 ...

The New York Post has reported that entertainment mogul Diddy has entered into an alliance with upscale DeLeón Tequila. According to the Post and other press reports, Diddy has formed a partnership ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 ...

Diageo ( NYSE: DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with ...

Refreshing, citrusy and classically good, the Paloma is among Sean "Diddy" Combs' favorite drinks. That's why when he founded DeLeón Tequila, he worked alongside his mixology team to come up with ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.