Diageo PLC, an alcoholic beverage company known for brands like Baileys liqueur, Guinness beer, and Johnnie Walker whiskey, ...

Speaking at Mad//Fest (July 2022), Christina Diezhandino, CMO of Diageo, outlined how the drinks giant has infused the idea of celebration into its brands’ campaigns. When considering celebration, ...

Diageo (NYSE:DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with brand management group Main Street Advisors and LeBron James’-backed Lobos ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a ...

Diageo Australia strengthens leadership team with global talent to drive growth, innovation and brand success locally.

Diageo Brand Ambassador, Nigeria, Sylvester Modo, explained the next steps: “We will guide participants on how to enter by creating a video showcasing their cocktail-making skills with our brands.

particularly in marketing and brand activation. It remains committed to maximizing value while building the right capabilities for success. Shares of Diageo have faced notable headwinds ...

The company is largely known for whiskey, but it purchased 19 liquor brands from Diageo in 2018 to expand ... Even Costco's aged Guatemalan XO Rum comes in under $25 for a 750 milliliter bottle ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.

(Bloomberg) -- Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the ...

Instead, Diageo tweaked this approach to simply “be better.” The CEO, who oversees more than 200 brands, gave the example of a ready-to-drink margarita that didn’t work out. So the team ...