Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a brand backed by NBA star LeBron James. The transaction is the first from the ...

Diageo Plc duped the founders of a female-focused tequila brand into a deferred-payment sale structure by lying about plans ...

Diageo (NYSE:DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with brand management group Main Street Advisors and LeBron James’-backed Lobos ...

Speaking at Mad//Fest (July 2022), Christina Diezhandino, CMO of Diageo, outlined how the drinks giant has infused the idea of celebration into its brands’ campaigns. When considering celebration, ...

Global drinks giant Diageo will continue to invest in its brands throughout this new crisis, deploying enhanced digital capabilities and taking critical lessons from history and recent memory. There ...

The company is largely known for whiskey, but it purchased 19 liquor brands from Diageo in 2018 to expand ... Even Costco's aged Guatemalan XO Rum comes in under $25 for a 750 milliliter bottle ...

Diageo has acquired 21Seeds, a rapidly growing flavored Tequila infused with real fruit juice, for an undisclosed sum. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus, ...

Diageo Brand Ambassador, Nigeria, Sylvester Modo, explained the next steps: “We will guide participants on how to enter by creating a video showcasing their cocktail-making skills with our brands.

Diageo has since invested in excess of £245m in more than 35 businesses, according to the accelerator’s website, and acquired six brands, including Seedlip, Tipplesworth and Mr Black. Distil employs ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.