Diageo faces structural challenges like declining sales and rising competition, with high debt and minimal growth impacting ...

Diageo, best known for its Guinness and Johnnie Walker scotch whisky brands, struggled against the headwinds buffeting the ...

Speaking at Mad//Fest (July 2022), Christina Diezhandino, CMO of Diageo, outlined how the drinks giant has infused the idea of celebration into its brands’ campaigns. When considering celebration, ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.