Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.

Diageo (NYSE:DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with brand management group Main Street Advisors and LeBron James’-backed Lobos ...

Celebrities increasingly launch alcohol brands, leveraging their fame for ... Casamigos Tequila: Under Diageo, Casamigos is expected to see considerable profit declines due to the tariffs.

Diageo Plc duped the founders of a female-focused tequila brand into a deferred-payment sale structure by lying about plans ...

Shares in Guinness maker Diageo (DEO) were merrier today after it avoided a massive headache from Liberation Day ...

Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a ...