Nevertheless, enrolling shoppers who are spending more is a great way for retailers to mine the data collected from loyalty programs, in order to identify and create a dialogue with profitable ...

The combination of the internet, big data, and artificial intelligence is greatly amplifying the usefulness and application of demographics as a tool for marketing and business strategy.

In a recent report, EMARKETER breaks down the demographics of US online and ... It's important for retailers to know who their potential customers are online in order to market to them effectively.