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a software company that provides enterprise resource planning and customer relationship management solutions for ...
In today’s digital financial system, organizations that prioritize consumer relationships have a massive competitive ...
Salesforce CRM and Oracle ORCL are two of the biggest names in the cloud enterprise software market. Both companies offer powerful, enterprise-grade platforms spanning customer relationship management ...
Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) ...