Custom standup rods are hot sellers, even at about $170 . “I can sell you 20 similar production rods off the rack from $65 to $110,” Greene said. “Why is my rod better?

Pop-up ads can be a real annoyance. But for Kevin Landry of Green Bay, a pop-up ad led him to start his business, Big Bear Custom Rods. “I started building rods about 10 years ago," he said ...