But don't expect bottles to be around for long. Like many whiskies with such a high age statement, Crown Royal 31 is an exclusive offering. It's only available for a short time in select regions ...

Canadian whisky superbrand Crown Royal added a new, unflavored offering to its portfolio. Dubbed Marquis, the blended whisky is finished in Caribbean rum casks and is purportedly designed for mixology ...

At $28, it's competitive with other Crown Royal products, and for someone beginning the transition from blends to bourbon or rye, this is a lovely bottle and a friendly welcome to the whiskey table.

VIPs age 21 and over were able to meet up with the superstar and receive exclusive merch. One of the highlights of the evening was the opportunity to pack a Crown Royal bag for the Purple Bag Project.