Economic incentives drive changes in producer and consumer behaviors ... of costs and benefits is related to the theory of rational choice (and rational expectations) that economics is based ...

Consumer sentiment fell sharply in April for the fourth straight month as the trade war fuels worries about inflation and employment.

US consumer sentiment fell to one of the lowest readings on record and long-term inflation expectations climbed to the highest since 1991 on fears of the economic fallout from tariffs. The final ...

Economic utility can be estimated by observing a consumer's choice between similar products. However, measuring utility becomes challenging as more variables or differences are present between the ...

Consumer sentiment is souring, and recession fears are rising, but spending in the US is on the rise as consumers and ...