Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with ...

Your dashboards look steady and surveys show loyalty—yet a competitor just took your share. See what’s really happening, and ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

In today’s competitive financial landscape, retail banks are no longer defined solely by their products or branch ...

Have you ever wondered why so many of the metaphors we use in daily life revolve around temperature? We seek warm-hearted friends who give us a warm reception, instead of showing us the cold shoulder ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many organizations today are overwhelmed by vast amounts of data from diverse sources, such ...

A PwC analysis shows that GLP-1 medications like Ozempic and Zepbound may be catalyzing a behavioral and economic shift ...

A psychology team distills the 6 principles of ‘consumer wisdom’: a set of habits that promotes well-being by aligning our ...