When seeking to build their businesses and get customers flocking to their doors, many companies elect to launch an advertising campaign. An advertising campaign is a sizable and comprehensive program ...
Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships ...
Early in my marketing career, I worked with a man I’ll call Mike. Mike was old school. He approached online marketing like it was a branch of traditional advertising. As a result, the marketing ...
“We need to stop interrupting what people are interested in and be what people are interested in.” says advertising guru Craig Davis. No other showcase in the world illustrates this more than Super ...
In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...
September 2006 Aldrin Fernandas is a man of many achievements, apart from being the industry's most prominent person; he has been involved in managing regional groups for over 10 years.He is chief ...
Over the years, The Singapore Girl has been criticized as a sexist marketing concept, and accused of stereotyping the Asian women as desirable and subservient to males. What a load of crap! Singapore ...
CERRITOS, CA / ACCESSWIRE / December 31, 2020 / Ken Tang never dreamed he'd find himself as the CEO of the multi-million dollar, award-winning company Cornerstone Marketing Concepts (CMC). When he ...
Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...
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