Test your skills in this tricky color matching game! Align the colors perfectly and see if you can win big—it’s tougher than ...

Another day, another TikTok trend. A 2021 craze that swept the video-sharing app is the Color Personality Test that people used to express themselves via, you guessed it, color psychology. TikTokers ...

Hi @ you there, person who casually logged online this morning only to realize that everyone was revealing their color personalities to the world without you. The audacity! But fear not, you, too, can ...

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The FDA has authorized Color’s coronavirus test to be performed wholly unmonitored, allowing people to collect their own samples without requiring any supervision, either in-person or over video, by a ...

Color is looking to add a new test to its line of genetic testing, this time focusing on hereditary factors that may affect a person’s chance for being prone to cardiovascular complications like ...