Riverboat Louis Armstrong has been transformed into a Cheetos-themed boat for Super Bowl week. Sign up for our Newsletters Chester the Cheetah is riding on top of the boat, cruising the ...

Before Chester Cheetah graced our grocery store snack aisles and television screens, the first face of Cheetos was a mouse back in the 1970s. The Cheetos mouse rode a motorcycle, took over Rome as ...

There were more than 1,000 people on the waiting list for Cheetos' New York City pop-up restaurant. The Wall Street Journal reported all 300 openings at The Spotted Cheetah were filled within six ...

While Caroll Shelby was stuffing FE Fords into mild-mannered AC Aces, Bill Thomas Race Cars was developing a competitor called the Cheetah that could run with the fire breathing Cobras ...