In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Email is still the top marketing channel when it comes to new business ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

Anyone old enough to have opened a mailbox is probably familiar with offers like these coming in all the time. Direct mail and prescreened credit offers have been the tried-and-true financial services ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

The program, dubbed Momentum Marketing, offers a suite of customizable and professional tools geared to communicate value, and to help resellers differentiate themselves from competitors in their ...

SAN FRANCISCO / MUMBAI, Nov 23, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, has been recognized as a 'Strong Performer' in The Forrester Wave(TM): Cross-Channel Marketing ...

Digital customer interactions surged from 25% to 65% in three years, making an omnichannel strategy essential for businesses. Ecommerce continues to outpace brick-and-mortar growth, with a projected 7 ...

This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...