But despite the wealth of data available, one of the biggest challenges I see among clients is proving the return on investment (ROI ... in powerful customer relationship management (CRM) tools ...

Regularly measuring the return on investment of AI initiatives is key to ensuring continued investments result in favorable ...

The ad platform system has learned to optimize and spend money on goals with little ROI. Instead, focus on the metrics that affect ... You can also use your CRM and marketing automation to follow ...

ROI is an important measure of an investment's performance but it has some drawbacks. Andrew Beattie was part of the original editorial team at Investopedia and has spent twenty years writing on a ...

Use Nielsen, comScore, Datalogix, or Korrelate to measure offline sales with a traditional offline sales study, or onboard your CRM database via a data-management ... that matter to drive real results ...