The Quaker Oats Co. announced that Aunt Jemima will return to the packaging of syrup bottles in 2025. In late October 2024, ...
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Aunt Jemima: Scrapping the Syrup "Mammy"
The character of Aunt Jemima was designed to evoke nostalgia for the Old South, where enslaved Black women were often ...
The branding on Aunt Jemima's syrups, mixes and other food products features an image of a black woman that has often been linked to stereotypes around slavery. In a 2015 opinion piece for the New ...
derived from an 1875 minstrel song called Old Aunt Jemima. The brand's logo was that of a "mammy," an older Black woman who served her white owners. The original logo showed the Black woman ...
The original image used on Aunt Jemima products - a smiling black woman with a bandana in her hair - had been widely criticised for romanticising the antebellum South, a time before the US Civil War.