In a response to "advertiser demand for greater control over how they manage their bids and costs," Google has released a 'preferred cost bidding' feature for its AdWords program. This new, global ...

A new algorithm which is about to be rolled out for users of Google's (GOOG) AdWords program could boost the company's advertising take, Bear Stearns analyst Robert Peck asserts in a short research ...

Google has introduced a new beta Bid Simulator feature on selected AdWords accounts, according to Tom Simpson. Providing an overview, he writes that the simulator can calculate where AdWords would ...

Google is tweaking its AdWords system on February 28th--launching a beta of an "automatic matching" feature that will automatically sign up advertisers to bid on keywords they haven't bid on, SEO Fast ...