The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

For many enterprises, expanding the role of success stories in their marketing and sales strategy can provide the ... they should keep in mind the following best-practices for writing successful case ...

CMOs can scale their marketing with automation and storytelling. See how a brand used AI, creativity, and data to drive ...

Plan and execute campaigns that drive long-term sales through series like What We Know About and What's Working In, reports like WARC Guide, and 25,000+ global case studies ... with measurement tools ...

The Australian Influencer Marketing Council (AiMCO) has announced the release of 29 case studies from all the winners of its ...

"The infomercial has played a central role in our marketing ... strategies for the infomercial ever since. Extensive consumer research ($40,000 worth, according to Blodgett,) pieced together a clear ...

NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day, hosted by ...

The best marketing strategies align with your business goals, industry dynamics, and available resources. While some businesses can afford to take a long-term approach with SEO, others may need ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

In some cases, the strategy ... What Is a Top-Down Marketing Strategy? A top-down marketing strategy is a traditional one, in which a business decides how best to sell its product or brand ...

Marketing Strategy provides you with an introduction to the fundamentals of strategy you will be using regularly as a marketing practitioner. Specifically this course will examine five strategy ...