Below, 20 members of Forbes Agency Council share unique ways to use storytelling in PR campaigns and how each ... Therefore, the story of the brand is best told through the people who use it.

It’s been another rollercoaster year in the world of advertising, with campaigns causing outrage ... as they are all our favourites): Michael CeraVe for CeraVe; Agency: Ogilvy PR The idea for CeraVe’s ...