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Gen Z, with their meme-loving hearts ... it’s just your RBF vibes, Baby Yoda sums it up best. Adorable yet intimidating—it’s a Jedi thing. Mean, yet somehow still irresistible.

Guess who’s cashing in on Baby Yoda? Build-a-Bear (and Wall Street is stoked) Build-a-Bear will be one of the first toy makers to cash in on Baby Yoda memes. Disney’s Baby Yoda meme mix-up ...