"What I found marvelous was that Ilon's iconic tagline ‘Because You're Worth It' was not simply a clever advertising mantra or flippant line," said Proudfoot in a statement. "It was a profound ...

The Final Copy of Ilon Specht tells the story of four words that would change the face of beauty advertising forever ...

“Since its inception, ‘Because You’re Worth It’ has been translated into 40 languages,” notes L’Oréal Paris on its website, “and has become the militant tagline uniting women around ...

"If she had written that tag line today, she would have had a much more, you know, career. But because it was 50 years ago, I don't think she was given the respect that she could have been because ...

“Since its inception, ‘Because You’re Worth It’ has been translated into 40 languages,” notes L’Oréal Paris on its website, “and has become the militant tagline uniting women around the world, ...