Whether you're heavily invested in the beauty scene or not, it's clear to see that launching a beauty brand - what was once a ...

April is Earth Month, and April 22 is Earth Day, a perfect time to highlight brands and products that are prioritizing ...

Here, HELLO!'s Beauty Collective shares the six underrated beauty heroes we want you to know about – because sharing is ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up ...

Amazon is launching a multi-day beauty sale on Monday, April 28, and we found early deals on CeraVe, Clinique, Maybelline, ...

But when it comes to accessibility, there's still work to do. Products and packaging are designed for the able-bodied who can ...

We’ve compiled some of our favorite products from some of the top K Beauty brands so you know where to start on your journey ...

The beauty and cosmetics space has evolved from ancient ... multi-step routines and sun protection. As a result, brands are increasingly investing in science-backed innovations such as probiotic ...

The focus is on blurring out the lines, pores and smoothening the skin’s surface. Some dub it "cloud makeup," likening it to ...

Rare Beauty, Kylie Cosmetics, Rhode, Fenty Beauty ... Recently, though, there's been an uptick in influencer-founded beauty brands. In fact, some of the beauty scene's most coveted brands come ...