LAKE LURE, N.C. (WCIV) — Why in the world would we drive four hours to go to a beach? We live on some of the most beautiful beaches in the eastern United States. The simple answer is because our ...

Restaurants come and go, but Lure Fishbar has been luring in diners for five years. Deco stopped by the South Beach hotspot and checked out their anniversary pop-up menu. Lure Fishbar at the Loews ...

Save the Wave Tackle repurposes discarded beach plastics into fishing lures, helping the environment and benefiting beachgoers in Corpus Christi.