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Unseasonably warm winter weather conditions are having a negative impact on some area businesses who rely on the economic boom ice fishing provides.

What started as a normal day of ice fishing for 40 people along the East shore of the Bay of Green Bay, turned into a real-life reminder of just how dangerous the ice can be this time of year.

BROWN COUNTY, Wis. (WBAY/Gray News) - About forty people who were ice fishing have been rescued from a large chunk of ice that broke off from the shoreline in Green Bay Saturday.

The mild start to our winter has left ice conditions on the Bay of Green Bay far less than ideal. That means ice fishermen venturing out need to be extremely cautious.

An online platform ranks Green Bay as the best ice fishing destination in the country, but with open water in most places, this season has been far from ideal.

The fire department encourages residents to avoid going onto ice-covered lakes and bays unless conditions are thoroughly assessed.

Green Bay — Beginning in 2017, ice fishing guides will be required to report the number of whitefish they and their clients catch on Green Bay.

BROWN COUNTY, Wis. (WBAY/Gray News) - About forty people who were ice fishing have been rescued from a large chunk of ice that broke off from the shoreline in Green Bay Saturday.