Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But celebs aren't the only men wearing makeup. (Photo: REUTERS/Aude ...

Just like most Indian men, Aditya Roy Kapur's perception of 'male beauty' is rather rudimentary. He doesn't know much about make-up, and is absolutely honest about it. He has been applying basic ...

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It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...

More than ever, people are giving the gender binary the middle finger. As millennials and Gen Z increasingly embrace a fluid understanding of gender, brands are taking notes, including those in an ...

Videoconferencing software Zoom's "touch up my appearance" filter, which smooths the look of one's skin and hides imperfections, apparently isn't cutting it for guys who want to look their impeccable ...